01 · SEE
Find the brief behind the brief.
A request for packaging, a website or an annual report often points to a larger business or communication problem. We start there.
Problem framing before production
About Creative Faith · Since 2008
18 years changes how you see a brief.
After enough launches, packaging systems, reports, campaigns, digital journeys and customer programs, you stop seeing deliverables as isolated jobs. You see what has to work together.
2008Creative Faith began with one belief: understand the problem before deciding the output.
Strategy gives the work direction. Creative makes it visible.
Execution is where the answer has to survive contact with the real world.
What we believe
We don't start with design. We start with the problem.
Creative Faith is a strategic creative agency in Jakarta. Since 2008, we have worked with organizations across FMCG, healthcare, retail, property, finance and emerging sectors — helping turn business and communication challenges into clear strategic and creative responses.
Direction first
Before deciding what to make, we define what needs to change, who needs to understand it and what should happen next.
Output second
Identity, packaging, reports, campaigns, websites and commerce are expressions of the answer — not the starting point.
What experience changes
Experience should improve judgment, not just increase the portfolio.
Eighteen years does not mean repeating the same way of working. It means getting better at seeing the real brief, choosing what matters and protecting the idea through execution.
02 · CHOOSE
Know what not to make.
More output is not automatically more effective. The role of strategy is to focus resources on the few things that can actually change the outcome.
Direction before volume
03 · CARRY
Keep the idea intact through execution.
A strong direction only matters if it survives across formats, teams, production realities, channels and customer touchpoints.
Consistency without sameness
Our evolution
The medium changed. The responsibility didn't.
Creative Faith has expanded as the problems our clients face have expanded. The work now spans three connected areas, but the operating principle remains the same: understand, define, express and execute.
Since 2008
Brand and communication foundations
Identity, packaging, corporate materials and market-facing communication formed the foundation of the work.
Brand identityPackagingCorporate communication
Across the years
From communication to participation
Campaigns, communities and customer engagement added a new layer: not only what a brand says, but how people participate and respond.
CampaignsCommunityCustomer engagement
Today
Three connected expertise areas
Brand & Business, Corporate Communication, and Digital & Commerce allow us to connect direction, communication and customer experience without turning them into separate silos.
Brand & BusinessCorporate CommunicationDigital & Commerce
Now evolving
Technology where it improves the experience
Automation and AI can help create faster, more responsive and more scalable customer journeys. We use them as tools inside the solution — not as a substitute for judgment.
AutomationAI-assisted workflowsCommerce experience
A small look back
Different years. Different formats. The same job: make the direction work.
This is not a full portfolio. It is a glimpse of how the work has moved across identity, packaging, corporate communication and customer engagement.
Brand & market communication
Technopolis / Pollux
Corporate ReportingInformation made clearer
Customer EngagementFrom campaign to community
How we work today
Strategic thinking. Creative judgment. Technology when useful.
The tools have changed dramatically since 2008. Creative Faith remains accountable for understanding the business problem, choosing the right direction and making sure the execution does what it is supposed to do.
AI and automation can help us move faster, explore more possibilities and build more responsive commerce experiences. They stay behind the work unless they create meaningful value for the client or customer.
A connected working model
STRATEGY
CREATIVE
EXECUTION
Technology / AI / automation applied where useful
Senior accountability
The person accountable for the direction is visible.
Creative Faith keeps senior judgment close to the work. Key engagements are shaped from the business problem through strategic direction, creative decisions and execution.
Founder & CEO
Faiby Jauw Kartadinata
Strategy · Brand · Communication · Customer Experience
Faiby founded Creative Faith and has led the agency since 2008. Faiby’s work spans business and communication strategy, brand, marketing, content and digital customer experience.
At Creative Faith, Faiby remains directly involved in the strategic and creative direction of key engagements — helping frame the problem, define the direction and keep execution connected to the original business objective.
Publicly verifiable
RevoU identifies Faiby as CEO of Creative Faith and as an instructor for corporate learning engagements with Merck Life Science and PGN.
Published thinking
Creative Faith’s public archive includes articles authored by Faiby on branding, marketing and communication strategy.
Leadership facts were cross-checked against public company history and third-party corporate learning records. No other business interests are used in this profile.
Experience across sectors
Different industries sharpen different instincts.
Our experience spans sectors with very different customer decisions, regulation, sales cycles and communication demands. That breadth helps us avoid treating every brief the same way.
FMCGProduct · portfolio · shelf · participation
RetailScale · consistency · customer touchpoints
HealthcareTrust · clarity · audience relevance
PropertyPositioning · identity · sales communication
FinanceCredibility · information · stakeholder communication
Emerging sectorsNew categories · changing expectations · technology
What we are
A strategic creative partner.
We help define the direction, translate it into communication and creative systems, and carry that direction through execution.
FROM BUSINESS DIRECTION → TO MARKET EXECUTION
What we are not
A catalogue of disconnected services.
We can create packaging, reports, campaigns, websites and commerce experiences. But those outputs only make sense when they are connected to a clear problem and a clear decision.
PROBLEM FIRST → OUTPUT AFTER
Jakarta · Indonesia · Southeast Asia
Local understanding. Regional working capability.
Creative Faith is based in Jakarta and works with Indonesian companies as well as regional partners that need strategy, creative development or execution capability in Indonesia.
SEA
For agencies, consultancies and companies looking for an Indonesian creative and execution partner.
Explore Regional Partnerships →Start with what needs to change.
You do not need to arrive with a perfect brief. Tell us the business or communication problem, and we can start from there.